La Laguna’s Interactive Christmas Light Display Draws Over 1,800 Visitors

The festive season in La Laguna has been significantly enhanced by an interactive Christmas light display that has attracted more than 1,800 visitors. This initiative not only brightens the holiday atmosphere but also fosters community engagement and participation, making it a standout feature of the local celebrations.

Innovative Engagement Through ‘Luces de La Laguna’

The Municipal Services Department of La Laguna has introduced an engaging initiative called ‘Luces de La Laguna.’ This interactive game allows residents and visitors to experience the Christmas lights in a unique way, without the need for app downloads or registration. The initiative has garnered over 100,000 interactions on social media, indicating its popularity and the community’s enthusiasm for innovative holiday experiences.

Visitor Participation and Reach

Since its inception, the ‘Luces de La Laguna’ game has seen impressive participation, with over 1,800 individuals taking part. The game has also generated more than 7,500 page views and has 140 registered users, although registration is not a prerequisite for participation. The campaign has successfully reached an audience exceeding 100,000 on Instagram, showcasing its effectiveness in promoting the Christmas lights throughout the municipality. This remarkable reach highlights the power of social media in connecting communities and enhancing local traditions.

Enhancing the Holiday Experience for All

Fran Hernández, the Municipal Services Councillor, highlighted the project’s aim to enrich the experience of the Christmas lights. He stated that the initiative encourages citizens to explore La Laguna in a more participatory manner, making it suitable for families and friends to enjoy together. Hernández emphasized that the game is designed to be simple and accessible, requiring no downloads or registrations. This thoughtful approach ensures that everyone can partake in the festive spirit, regardless of their technological expertise.

Inclusivity and Accessibility

The initiative aims to be inclusive, allowing individuals of all ages and technological backgrounds to participate easily. Hernández noted that participants can simply stroll through the streets, following clues and challenges presented along the route. This approach transforms the Christmas lighting into an active element, encouraging the exploration of hidden gems within the municipality. By fostering a sense of community and togetherness, the initiative strengthens local bonds and promotes a shared holiday experience.

Features of the Interactive Game

The ‘Luces de La Laguna’ game features a gamified route that guides participants through various illuminated locations in the municipality. It incorporates visual codes, puzzles, and augmented reality elements, allowing each participant to progress at their own pace and choose their own path. No prior knowledge or special devices are required to enjoy the game, making it accessible to a wide audience. This innovative blend of technology and tradition not only enhances the visual appeal of the Christmas lights but also engages participants in a fun and interactive way.

Ongoing Availability and Context

This initiative is part of La Laguna’s broader Christmas program and will be available throughout the festive season. It serves as an entertainment option that combines public spaces, technology, and the enjoyment of the beautifully illuminated urban environment. As families and friends gather to celebrate the holidays, ‘Luces de La Laguna’ provides a unique opportunity to create lasting memories while exploring the charm of La Laguna’s streets.

Key points

• The interactive Christmas light display in La Laguna has attracted over 1,800 visitors.
• The initiative is called ‘Luces de La Laguna’ and requires no app downloads or registration.
• It has achieved over 100,000 social media engagements.
• Participants can enjoy the game without prior knowledge or special devices.
• The project aims to enhance the Christmas experience for families and friends.
• The game features visual codes, puzzles, and augmented reality dynamics.
• The initiative will remain available throughout the Christmas season.