HiperDino Marks 40 Years in the Canaries with Exciting Anniversary Campaign
HiperDino is commemorating its 40th anniversary in the Canary Islands with a vibrant campaign that runs from September 25 to October 22.
Anniversary Campaign Features Over 400,000 Prizes
The initiative, titled “Celebrating 40 Years with You,” boasts an impressive array of over 400,000 prizes for customers. Participants can expect to receive items such as microfibre towels, notebooks, pins, parasols, mugs, and raffia bags featuring traditional Canarian designs. Additionally, discount coupons for HiperDino stores and vouchers for bp are included in the promotion. The campaign will host four weekly draws, allowing winners from all islands to take part, culminating in a grand prize of ten vouchers valued at €4,000 each, alongside two tourist experiences to be awarded via social media.
Customer-Centric Approach and Market Insights
According to Carlos García, the Marketing and Communications Director, this campaign represents the largest prize and discount initiative in the company’s history, aimed at expressing gratitude to customers for their loyalty over the decades. He noted that internal research shows a trend where customers are visiting stores more frequently but purchasing smaller quantities, a shift attributed to inflation and a desire for better spending management. García emphasized that while the private label is gaining traction throughout Spain, HiperDino’s strategy focuses on competitive pricing, quality, and a diverse selection, with a commitment to investing in local Canarian brands and fresh products.
Artistic Contributions and Cultural Significance
Gran Canarian illustrator Daniel Naranjo, known as Dani Hace, has designed a series of commemorative products that reflect the rich cultural heritage of the region. Naranjo aims to highlight the efforts of local producers and farmers, showcasing scenes of cheesemakers, fishermen, and limpets gatherers, which are integral to the Canarian identity. His designs are intended to evoke a sense of pride and recognition of the islands’ history.
Musical Tribute to HiperDino’s Legacy
The campaign is further enhanced by the song “Hoy quiero darte las gracias,” composed by José Almeida and Lisandro Rodríguez. This piece serves as a tribute to the dedicated staff who operate the stores daily and the loyal customers who support them. Almeida expressed that the song encapsulates the strength derived from HiperDino’s history and the gratitude felt towards the community.
Economic Contributions and Operational Growth
HiperDino, a company rooted in Canarian capital, has become a dominant force in the islands, providing over 10,000 direct jobs, with 85% of these being permanent positions. As of 2024, the company contributes approximately 2.72% to the Canarian GDP, generating €4.10 in local income for every euro earned. The chain operates more than 290 stores under the HiperDino, SuperDino, and HiperDino Express brands, supported by four logistics centers and a dark store for online sales. Additionally, a partnership with bp has resulted in savings of €7.8 million in 2024 on purchases and fuel, while the latest OCU price report recognized HiperDino for having the most affordable stores in the Archipelago.
Inclusive Prize Distribution Across the Islands
The weekly draws are designed to ensure that winners are selected from various islands, including Gran Canaria, Tenerife, Lanzarote, and Fuerteventura, with an additional draw for La Palma, El Hierro, and La Gomera. This approach reinforces HiperDino’s commitment to inclusivity and broad participation in the anniversary celebrations.
Commitment to Customer Satisfaction
The anniversary campaign wraps up a year filled with various commemorative activities and highlights HiperDino’s ongoing dedication to maintaining low and competitive prices. The company offers over 1,300 monthly promotions, two promotional brochures each month, and exclusive discounts available through its app and online platform.
Key points
- HiperDino’s anniversary campaign runs from September 25 to October 22.
- Over 400,000 prizes are available, including vouchers and Canarian-themed products.
- The campaign features a song composed to express gratitude to staff and customers.
- HiperDino employs over 10,000 people, with a significant contribution to the local economy.
- Weekly draws will select winners from various islands to ensure broad participation.
- The company is recognized for its affordability and commitment to local products.
