Tenerife Allocates Over €7 Million for Tourism Event Sponsorships in 2025
Tenerife has made a bold move to enhance its tourism sector by significantly increasing its budget for 2025, with a particular emphasis on sponsoring a variety of major events. This strategic investment aims to bolster the island’s reputation as a premier tourist destination, attracting visitors from around the globe.
Significant Growth in Sponsorship Budget
The initial budget for tourism in Tenerife set aside €3,063,400 specifically for event sponsorships. However, as the year unfolded, the total amount allocated for sponsorship contracts skyrocketed to €7,695,000. This remarkable increase underscores the island’s commitment to promoting its diverse offerings and enhancing its visibility in the competitive tourism market. The funding has primarily been awarded through negotiated procedures, allowing for a more streamlined process that bypasses public competition, reflecting the exclusive nature of these contracts.
Diverse Range of Sponsored Events
The sponsorship contracts are strategically designed to elevate Tenerife’s profile as a top-tier tourist destination, with many initiatives linked to events occurring on the island. The funding encompasses a broad spectrum of activities, including musical, gastronomic, and audiovisual events, all of which are detailed on the contracting platform of the local authority. This diverse approach not only caters to various interests but also aims to attract a wide array of visitors.
Among the most notable contracts is one awarded to Deportes & Business Sport Marketing S.L.U., a Madrid-based company, for the prestigious Tenerife Women’s Open golf tournament. This annual sponsorship, valued at €1.2 million, is anticipated to generate a return on investment of €1.5 million for the island, showcasing the potential economic benefits of such events.
In addition to the golf tournament, another significant contract worth €1.2 million is dedicated to a long-term initiative focused on training, promoting, and innovating within the gastronomic sector. Managed by the Basque Culinary Center Fundazioa, this program will span from 2025 to 2028, distributing approximately €300,000 annually to foster culinary excellence and innovation.
Investment in Gastronomy and Cultural Events
Tenerife’s commitment to enhancing its gastronomic landscape is evident through sponsorships for several high-profile culinary events. The San Sebastián Gastronomika Congress has been allocated €276,000, while the Madrid Fusion International Congress 2025 will receive €499,000. Additionally, the Soles Guía Repsol 2025 awards gala, which will take place in Tenerife, has been granted a substantial €750,000, further solidifying the island’s status as a culinary hub.
In the cultural arena, music events have garnered significant sponsorship funding. The Cook Music Fest is set to receive €480,000, while electronic music festivals such as La Misa, Sunblast, and Elrow XXL will share a total of €220,000. The Tenerife Music Festival has been allocated €250,000, and the 19th International Film Music Festival of Tenerife will also receive €250,000. Furthermore, the Cadena Dial Awards Gala 2025 has been granted €500,000, highlighting the island’s vibrant cultural scene.
Other cultural sponsorships include €612,000 for the Quirino Awards, which celebrate Ibero-American animation, and €358,000 for the International Meeting of the Seas Congress. These investments reflect Tenerife’s dedication to fostering a rich cultural environment that appeals to both residents and tourists alike.
In the realm of sports, a sponsorship of €800,000 has been approved to promote the “Tenerife Despierta Emociones!” campaign through the Spanish Basketball Federation in 2025. This initiative aims to engage the local community and enhance the island’s sports culture. Additionally, €300,000 has been allocated for various professional tennis tournaments scheduled to occur in both Tenerife and Italy during the same year, further diversifying the island’s sporting events.
Key points
- The tourism budget for Tenerife in 2025 has increased to €7,695,000 for event sponsorships.
- Major contracts have been awarded primarily through negotiated procedures without public competition.
- The largest contract is for the Tenerife Women’s Open, valued at €1.2 million.
- A long-term gastronomic sponsorship program will distribute €1.2 million over four years.
- Significant funding has been allocated to various cultural and musical events.
- €800,000 is dedicated to promoting a sports campaign through the Spanish Basketball Federation.
- Additional funds have been set aside for professional tennis tournaments in Tenerife and Italy.
