Luz Sánchez Aguilar: The Visionary Behind Pendientera’s Unique Accessories and Fashion

In 2010, Luz Sánchez Aguilar embarked on a journey to redefine fashion by establishing Pendientera in Tenerife. Her vision was clear: to create a distinctive line of accessories that not only prioritizes sustainability and originality but also embodies a philosophy centered on equality. Over the past fifteen years, Pendientera has gained significant recognition, with its unique pieces frequently featured on popular television shows, showcasing the brand’s commitment to both style and social responsibility.

Dedication to Eco-Friendly Practices

Pendientera has consistently focused on utilizing sustainable and recyclable materials in its creations. The brand actively seeks to repurpose acrylic waste sourced from the construction industry, reinforcing its commitment to environmental responsibility. This innovative approach not only minimizes waste but also transforms discarded materials into beautiful, wearable art.

In recent years, Pendientera has embraced the use of bioplastic, specifically cellulose acetate, which is derived from agricultural by-products such as maize, sugarcane, and wheat. This material is biodegradable, allowing the brand to ensure that its designs are not only stylish but also environmentally friendly. By producing accessories in limited series or on demand, Pendientera further enhances its sustainability efforts, reducing overproduction and waste in the fashion industry.

Rising Popularity Through Television Exposure

Pendientera’s accessories have become a familiar sight on various television programs, with notable personalities such as Cristina Pedroche, Lalachus, and Alba Carrillo showcasing them on shows like Bake Off and Zapeando. This exposure has significantly contributed to the brand’s popularity, allowing it to reach a wider audience and establish a strong presence in the fashion landscape.

Initially, Luz ventured into the realm of social media alongside the rise of fashion blogging, which has proven to be a powerful tool for connecting with her audience. Currently, she collaborates with stylists from Zapeando, and her designs have been worn by prominent figures, including the Terremoto de Alcorcón. This collaboration with influential personalities has not only elevated the brand’s visibility but also reinforced its reputation as a go-to source for unique and stylish accessories.

Championing Inclusive Fashion for Everyone

Luz’s artistic vision extends into the fashion industry, where she aims to create clothing that aligns with the same values as her accessories. The garments are designed and printed in Tenerife, utilizing water-based inks and certified with OEKO-TEX standards, ensuring that they are safe for both consumers and the environment.

Her clothing line promotes genderless fashion and offers a diverse range of sizes, reflecting Pendientera’s core principles of inclusivity and agender fashion. This commitment to diversity was recognized at the Cuerpos de Orgullo festival, held in El Sauzal from September 17 to 30, where Luz received the prestigious Itziar Castro Award for Corpodisident Visibility in Fashion. She expressed her excitement about the award, emphasizing her advocacy for visibility across all body types and the importance of representation in the fashion industry.

Pendientera’s fashion pieces are available for customers to try on at Nanai in La Laguna, where the accessories can also be purchased. Additional retail locations include La Cala in Puerto de la Cruz, Librería Barco de Papel in El Sauzal, Librería de Mujeres, May Green Collective in Santa Cruz de Tenerife, Galería Vegueta in Gran Canaria, and Andrágora on La Palma. This wide distribution network allows Pendientera to reach a diverse clientele, further promoting its message of inclusivity and sustainability.

Key points

• Luz Sánchez Aguilar founded Pendientera in 2010, focusing on unique and sustainable accessories.
• The brand prioritizes the use of recycled acrylic waste and bioplastic materials.
• Pendientera’s accessories are frequently featured on popular television shows.
• Luz advocates for genderless fashion and inclusive sizing in her clothing line.
• She received the Itziar Castro Award for Corpodisident Visibility in Fashion at the Cuerpos de Orgullo festival.
• Pendientera products are sold at various locations across Tenerife and beyond.