La Laguna Launches Innovative Campaign to Tackle Gender Violence Through Youth Participation

In a significant move to address the pressing issue of gender violence, La Laguna has launched a comprehensive campaign aimed at raising awareness and fostering community engagement. This initiative coincides with the International Day for the Elimination of Violence against Women, which is observed on November 25 each year, highlighting the urgent need for action against this pervasive social problem.

Details of the Campaign and Its Goals

The La Laguna Council officially unveiled its outreach initiative on Tuesday, marking the beginning of a multi-week campaign designed to engage the community, with a particular focus on the youth demographic. The primary objective of this campaign is to spark meaningful conversations about male violence and its far-reaching implications on society. By involving young people, the council aims to foster a generation that is more aware and proactive in combating gender-based violence.

Campaign Messaging and Symbolism

This year’s campaign slogan, ‘Don’t Be an NPC. Take Action Against Male Violence,’ serves as a compelling call to action, urging individuals to reject any form of violence or disrespect towards women. The choice of the term ‘NPC,’ which stands for Non-Playable Character, resonates with younger audiences who often use it to describe individuals perceived as lacking agency or independent thought. By leveraging this contemporary cultural reference, the campaign seeks to inspire youth to break free from apathy and take a stand against harmful behaviors.

A standout feature of this initiative is the specially designed tram that operates between La Laguna and Santa Cruz de Tenerife. This tram prominently displays the campaign’s message, effectively reaching a wide audience and reinforcing the importance of the cause. The unveiling of the tram was attended by notable figures, including Mayor Luis Yeray Gutiérrez, Councillor for Equality and Women Dailos González, and the campaign’s designer, Abraham Hernández. Their presence at the event underscores the commitment of local authorities to actively address the issue of gender violence and support the campaign’s objectives.

Connecting with Youth Through Relevant Themes

Mayor Gutiérrez emphasized the necessity of clear communication and decisive action from local administrations in the fight against male violence, which continues to be a critical issue in contemporary society. He expressed a strong commitment to raising public awareness and ensuring that the council remains dedicated to its efforts in combating gender violence.

According to Councillor González, the slogan was selected unanimously by the La Laguna Women’s Council, reflecting a collective desire to effectively communicate the message to younger generations. The campaign aims to counteract the narratives often perpetuated on social media that downplay or deny the existence of male violence, thereby fostering a more informed and engaged community.

Designer Abraham Hernández highlighted that the campaign’s visual elements are specifically tailored to appeal to a younger audience. Imagery such as hands on gaming keyboards and individuals stepping away from social media to take action are integral to the campaign’s design. These visuals not only resonate with the interests of young people but also emphasize the importance of proactive engagement in the fight against gender violence.

Through this campaign, La Laguna aims to create a supportive environment where young individuals feel empowered to speak out against violence and advocate for change. By utilizing modern concepts and relatable themes, the initiative seeks to inspire a cultural shift that prioritizes respect and equality.

Key points

• The La Laguna Council launched a campaign for the International Day for the Elimination of Violence against Women on November 25.
• The theme for this year is ‘Don’t Be an NPC. Take Action Against Male Violence.’
• A specially printed tram promoting the campaign connects La Laguna with Santa Cruz de Tenerife.
• Key figures at the campaign launch included Mayor Luis Yeray Gutiérrez and Councillor Dailos González.
• The campaign aims to engage youth and raise awareness about gender violence.
• The term ‘NPC’ is used to encourage young people to avoid indifference towards violence against women.
• The campaign’s visuals are designed to resonate with young audiences through familiar gaming and social media elements.