The Canary Islands: A Premier Getaway for British Travelers with Remarkable Loyalty

The allure of the Canary Islands remains strong among British tourists, as recent statistics indicate that a remarkable 26% of these visitors have returned to the archipelago more than ten times. This compelling data was presented by Jéssica de León, the Canarian Minister of Tourism and Employment, during a parliamentary session held in anticipation of the World Travel Market (WTM) in London.

The Importance of the British Market

Minister de León underscored the significance of the UK market for the Canary Islands, noting that a staggering 70% of British tourists who travel to Spain opt for this sun-soaked destination. This statistic highlights the islands’ status as a favored choice among UK holidaymakers, contributing to their vibrant tourism sector. The islands are currently operating at full capacity, a clear indication of their enduring popularity and the high demand from British travelers.

Economic Contributions from British Visitors

The economic impact of British tourists on the Canary Islands is substantial. On average, each visitor spends around €1,472 during their trip, which translates to approximately €191 per day over an average stay of eight days. This impressive spending generates an estimated €8 billion in revenue for the local economy, showcasing the vital role that British tourists play in sustaining the financial health of the islands.

Visitor satisfaction levels are exceptionally high, with British tourists rating their experiences at an impressive 9 out of 10. This high rating reflects the islands’ ability to meet and exceed the expectations of their visitors. Notably, 42% of British travelers reported that their experiences in the Canary Islands surpassed their expectations, further solidifying the destination’s reputation for excellence in hospitality and service.

Emphasizing Active and Sustainable Tourism

As the WTM in London approaches, the Canary Islands are set to showcase not only their stunning beaches and year-round sunshine but also their growing appeal for active and nature-based tourism. Approximately 24% of British travelers express a desire for holidays that include outdoor physical activities, indicating a shift towards more adventurous vacation options.

Minister de León highlighted that the Canary Islands are leading the way in active tourism within Spain, boasting an impressive 1,204 active tourism companies. This burgeoning sector has created around 6,000 direct jobs during peak seasons, such as summer and Easter, providing significant employment opportunities for local residents. The islands’ diverse landscapes and favorable climate make them an ideal destination for outdoor enthusiasts, further enhancing their attractiveness to British tourists.

In addition to promoting active tourism, the Canarian delegation aims to emphasize its commitment to sustainable tourism and climate action at the World Travel Market. Initiatives such as Lanzarote’s Sustainable Tourism Charter +30 exemplify the islands’ dedication to responsible tourism practices. Minister de León remarked that the presence of the Canary Islands at the WTM is not solely focused on attracting more visitors; it is also about reinforcing their status as a competitive and responsible destination. This commitment includes supporting local businesses and creating new opportunities for growth and development.

The Canary Islands are not just a destination for relaxation; they are evolving into a hub for eco-conscious travelers seeking to engage with nature while minimizing their environmental impact. The islands’ diverse ecosystems, ranging from volcanic landscapes to lush forests, offer a unique backdrop for various outdoor activities, including hiking, cycling, and water sports. This shift towards sustainable tourism aligns with the growing global trend of travelers prioritizing eco-friendly options.

As the tourism landscape continues to evolve, the Canary Islands are well-positioned to adapt to the changing preferences of British tourists. By promoting a blend of relaxation, adventure, and sustainability, the islands aim to attract a diverse range of visitors while ensuring that their natural beauty and cultural heritage are preserved for future generations.

Key points

• 26% of British tourists have visited the Canary Islands more than ten times.
• 70% of British tourists traveling to Spain choose the Canary Islands as their destination.
• Each British tourist spends an average of €1,472 per trip, generating an estimated €8 billion in revenue.
• Visitor satisfaction is high, with a rating of 9 out of 10 from British tourists.
• 24% of British travelers are looking for active and nature-based tourism experiences.
• The Canary Islands have 1,204 active tourism companies, creating around 6,000 jobs during peak seasons.
• Initiatives like Lanzarote’s Sustainable Tourism Charter +30 highlight the islands’ commitment to sustainability.