Coca-Cola Teams Up with Local Groups to Deliver 500 Meals in Tenerife

Coca-Cola has joined forces with the Association of Entrepreneurs of the Central Zone of Santa Cruz de Tenerife to provide essential support to families in need by distributing 500 meals and food parcels. This charitable initiative is part of a festive campaign dubbed ‘Refresh Your Christmas Spirit,’ aimed at uplifting the community during the holiday season.

Partnerships for a Greater Cause

The success of this initiative can be attributed to the collaboration with local entities, particularly Catering Lucas Gamonal, which took charge of meal preparation. The García Escámez Neighbourhood Association played a crucial role in the logistics, handling the organization, packaging, and distribution of the food parcels. Volunteers from Coca-Cola Europacific Partners Iberia also contributed their time and effort, working alongside various social and community organizations to ensure that the meals reached those who needed them most. This partnership underscores the vital role that neighborhood associations play in supporting vulnerable populations in Santa Cruz de Tenerife.

Commitment to Community Support

Victor Morales, who oversees Public Affairs, Communications, and Sustainability at Coca-Cola Europacific Partners Iberia, highlighted the initiative’s focus on collaboration with non-governmental organizations (NGOs) and social entities. He noted that these partnerships are particularly important during the holiday season when many families face increased challenges. Morales reaffirmed Coca-Cola’s commitment to enhancing the well-being of local communities, emphasizing the company’s dedication to making a positive impact.

Bernard Lonis, the president of the Central Zone association, expressed gratitude for the opportunity to engage in this meaningful initiative. He praised the collaborative spirit that both Coca-Cola and the association brought to the table, acknowledging the significant contributions of the García Escámez Neighbourhood Association in making the charitable effort a reality. Lonis’s remarks reflect a shared vision of community support and solidarity during challenging times.

Engagement from Local Authorities

The meal distribution event garnered attention from local authorities, with representatives from the Santa Cruz de Tenerife City Council in attendance. Notable figures included Evelyn Alonso, the Councillor for Mobility, Leopoldo Benjumea, the CEO of IMAS, and Mara Antúnez, the Coordinator of the Ofra District. Their presence at the event highlights the importance of community collaboration and the role of local government in supporting initiatives that benefit residents in need.

A Nationwide Charitable Effort

This initiative in Tenerife is not an isolated event but rather part of a broader nationwide campaign aimed at distributing over 10,000 meals across various cities, including Valencia, Barcelona, Madrid, Seville, and Bilbao. Nearly 50 associations, NGOs, councils, and social entities are actively participating in this extensive charitable effort, demonstrating a collective commitment to addressing food insecurity and supporting families during the festive season. The scale of this campaign reflects a growing awareness of the challenges faced by many communities and the importance of coming together to provide assistance.

As the holiday season approaches, initiatives like this one serve as a reminder of the power of community and collaboration. By working together, organizations and local entities can make a significant difference in the lives of those who are struggling. The distribution of meals not only provides immediate relief but also fosters a sense of hope and solidarity among residents.

Key points

• Coca-Cola distributed 500 meals to vulnerable families in Tenerife.
• The initiative is part of the ‘Refresh Your Christmas Spirit’ campaign.
• Catering Lucas Gamonal prepared the meals for distribution.
• The García Escámez Neighbourhood Association assisted in organizing and distributing the food.
• Local authorities, including the City Council, supported the meal distribution event.
• The campaign aims to distribute over 10,000 meals nationwide.
• Participation includes nearly 50 organizations across various cities.