Leroy Merlin Launches Groundbreaking Naterial Store in Tenerife

The Canary Islands have reached a significant commercial milestone with the launch of a new store format by Leroy Merlin in Tenerife. This development marks a pivotal moment in the retail landscape of the region, particularly in the home improvement sector.

Introducing a Revolutionary Retail Concept

Leroy Merlin, a prominent leader in home improvement solutions and a key player in the Spanish retail market, has chosen Tenerife for the debut of its Naterial store model. This innovative format has previously been established in only three locations on the Spanish mainland, making this opening a noteworthy expansion into the Canary Islands. The introduction of the Naterial store signifies a strategic move for both the company and the outdoor design sector, which is increasingly relevant in residential spaces, especially in regions with favorable climates.

Investment and Store Features

The new store, located in the Adeje Shopping Park on Avenida Ayyo, represents a substantial investment aimed at enhancing the shopping experience for customers. Covering an impressive area of 1,100 m², with 980 m² dedicated to the showroom, the store is meticulously designed to inspire customers with real project ideas. It caters to the growing demand for outdoor furniture and equipment, a segment that is rapidly expanding in the Canary Islands, where outdoor living is a way of life.

The store operates from Monday to Saturday, 09:00 to 22:00, and on Sundays and holidays from 10:00 to 22:00. This location is not only the first Naterial store in the archipelago but also the fourth in Spain, following openings in Sant Pere de Ribes, Fuengirola, and Palma. The store’s layout and design are tailored to provide an immersive shopping experience, allowing customers to explore various outdoor living solutions.

Employment Opportunities and Community Impact

The opening of the Naterial store involved an investment of three million euros and has created direct employment opportunities for nine professionals trained specifically in outdoor furniture. This initiative not only contributes to the local economy but also generates indirect jobs in logistics, transport, assembly, and other ancillary services. With this new addition, Leroy Merlin now employs over 700 individuals in Tenerife and nearly 1,200 across the Canary Islands, showcasing the company’s commitment to local employment and community development.

The store features 40 exhibition spaces that replicate real-life environments, allowing customers to visualize fully furnished terraces, gardens, and chill-out areas. This experiential concept is designed to facilitate inspiration and material comparison, ensuring that customers can plan their outdoor projects effectively. By providing a tangible experience, Leroy Merlin aims to empower customers to create their dream outdoor spaces.

Strategic Location of Adeje

Adeje was selected as the site for this new store due to several strategic factors. The area has experienced significant population growth, is a popular tourist destination, and features properties with ample outdoor spaces. Furthermore, the local climate promotes year-round use of terraces and gardens, aligning perfectly with the store’s offerings. The decision to establish the Naterial store in this vibrant locale reflects Leroy Merlin’s understanding of market demands and consumer preferences.

Store manager Víctor Manuel García highlights the goal of providing practical solutions for a lifestyle that emphasizes outdoor living. He notes that the store is not just a retail space but a hub for inspiration and creativity, where customers can explore a variety of options to enhance their outdoor environments.

Key points

• Leroy Merlin has launched its first Naterial store in the Canary Islands, located in Adeje, Tenerife.
• The store covers an area of 1,100 m², with 980 m² dedicated to the showroom.
• An investment of three million euros was made for the store’s opening.
• The store features 40 exhibition spaces designed to inspire outdoor project ideas.
• Leroy Merlin now employs over 700 people in Tenerife and nearly 1,200 across the Canary Islands.
• The store operates Monday to Saturday from 09:00 to 22:00, and on Sundays and holidays from 10:00 to 22:00.
• Adeje was chosen for its population growth, tourist relevance, and favorable climate for outdoor spaces.