GF Hoteles Contributes €10,400 to Autism Support in Tenerife

GF Hoteles, a prominent member of Grupo Fedola, has made a remarkable contribution exceeding €10,000 to La Granja Sensorial TEA, an innovative facility dedicated to the inclusion and development of individuals with autism and their families in Tenerife. This generous donation underscores the hotel chain’s commitment to social responsibility and community welfare.

Reimagining Black Friday for a Greater Cause

In an effort to foster a positive social impact during one of the most hectic shopping periods of the year, GF Hoteles has creatively rebranded Black Friday as Blue Stay. This initiative was designed to encourage customers to engage in a charitable cause through their online bookings, transforming a day typically associated with consumerism into an opportunity for giving back.

Between November 28 and December 1, the hotel chain pledged to donate 5% of all sales generated through its website to support La Granja Sensorial TEA. The response from patrons was overwhelmingly positive, culminating in a total of €10,400 raised to enhance the wellbeing of children with autism. This initiative not only highlights the spirit of community but also showcases how businesses can leverage their platforms for social good.

Sandra Herrera, the Director of Sales and Marketing at GF Hoteles, expressed her enthusiasm for the initiative, stating, “The beauty of this initiative lies in its origins, stemming from something as simple as booking a holiday with us. Thanks to this, we can contribute to a project that changes lives and builds futures.” She emphasized that supporting this cause aligns seamlessly with the company’s values and its commitment to the Canary Islands community, reinforcing the importance of corporate social responsibility.

Gratitude from La Granja Sensorial TEA Leadership

The founders of La Granja Sensorial TEA, Eduardo Reyes and Carolina Hernández, expressed their heartfelt appreciation for the generous donation from GF Hoteles. Eduardo remarked, “Our project grows little by little, so such support gives us a tremendous boost.” Their gratitude extended not only to the hotel chain but also to the customers whose bookings made this significant contribution possible.

Carolina further highlighted that the funds will be directed towards the development of new sensory modules, particularly a children’s module, which is essential for the growth and expansion of their project. This focus on enhancing sensory experiences is crucial for children with autism, as it provides them with opportunities for exploration and learning in a supportive environment.

Building an Inclusive Playground for Children

The funds raised through the Blue Stay initiative will be allocated to the construction of a new playground at La Granja Sensorial TEA, located in San Miguel. This playground is designed to offer a safe, inclusive, and tailored play environment specifically for children with autism, ensuring that they have access to recreational activities that cater to their unique needs.

The new playground module will feature a wooden playhouse crafted from Scots pine, along with specially designed tables and benches that promote interaction, creativity, and sensory stimulation. This area will serve as a vibrant space where children can explore, learn, and enjoy joyful moments with their families, reinforcing essential values of autonomy and coexistence. The thoughtful design of the playground aims to create an environment that encourages social interaction and developmental growth.

This initiative is a testament to GF Hoteles’ dedication to purposeful tourism, which emphasizes community enhancement and social improvement. The hotel chain is committed to continuing its charitable efforts, aiming to create a meaningful impact in the Canary Islands and foster a more inclusive society for all. By supporting local initiatives like La Granja Sensorial TEA, GF Hoteles is setting a precedent for how businesses can contribute positively to their communities.

Key points

• GF Hoteles donated over €10,000 to La Granja Sensorial TEA, a facility for individuals with autism.
• The donation was part of the Blue Stay initiative, transforming Black Friday into a charitable event.
• 5% of online sales from November 28 to December 1 contributed to the fundraising effort.
• The total amount raised was €10,400, aimed at enhancing the wellbeing of children with autism.
• Funds will be used to create a new playground at La Granja Sensorial TEA.
• The playground will feature a wooden playhouse and interactive areas for children.
• GF Hoteles emphasizes its commitment to purposeful tourism and community support.